Hi there. I am the founder and Ceo of Livework in Brazil, the pioneer global Service Design agency, and the creator of Eise - The School for Service Innovation. An unprecedented entrepreneurship acceleration program through Design. I'm also the author of two books on Design Thinking, the latest is entitled The Service Startup :: Design gets Lean, and explores the intersection between design and entrepreneurship. Speaking about writing I'm the resident service design columnist at Core77 where I pen the Design @ Your Service column. Just google "Tenny Core77" to spread my design thoughts all over your browser. I have always been an entrepreneur and started my first business when I was 13 years old. Since then, have bootstrapped several business initiatives and served as a mentor to dozen others. As a designer, I have been working for over a decade on service innovation projects for fortune 500 companies, NGOs and governmental agencies in every sector of the economy, across the world. Personally I am a lover of cognitive sciences and a certified Hypnotherapist by the NGH, the most prestigious clinical hypnosis organization in the world. And, if you think this is weird, wait until I tell you I hold an expert level certificate on Facial Micro-Expression recognition, according to the Paul Ekman institute. Over the last decade I took a leading role on spreading the word on Service Design, which is design applied to the creation of service experiences, after all, we live in a service economy, right? And since the establishment of Eise, I took upon myself the mission of helping startups integrate design thinking into their making. Hence my new book.