This book will help you understand Market Analysis in 60 minutes!! On completion you will understand the different elements involved in conducting this research and more importantly, how to understand the data that you collect. About the author Preface Introduction Macro-environment • Social • Technology • Economy • Politics • Advantages • Disadvantages • Case study Competitive environment • New entrants • Suppliers • Buyers • Substitutes • Intensity of rivalry • A sixth force? Conclusion Resources