Have you ever wondered how to build a contemporary analytics stack that is useful, scalable, and easy to maintain? And have you looked into building such a stack, only to find yourself quickly drowning in a sea of jargon? We know how that feels, because we’ve been there. The truth is that much knowledge of modern data analytics is locked up in the heads of busy practitioners. Very little of it is laid out in a self-contained format. In this short book, we will give you a practical, high-level understanding of a modern analytics system. We will show you what the components of most modern data stacks are, and how best to put everything together. This book is suitable for technical team members who are looking into setting up an analytics stack for their company for the very first time.