So you've published a book. Now they tell you that you need a blog, a Twitter account, a Facebook page, and any number of other things, up to and including a kitchen sink and a pony. You’ve probably read a little on how to get started in online marketing. You may even have everything set up already, and you’re wondering why your promotions are drawing fewer sales than if you stood outside in a chicken suit and held up a big sign saying ‘BUY MY BOOK!’ Well, you can put off buying that feathery costume for a little while longer. The Author’s Marketing Handbook has the info that every puzzled first-time writer needs to figure out the whys and hows of using the Internet to sell their book. It gives a broad overview of what to do about an author website, how to start blogging (and what you should be blogging about to attract readers), how to handle SEO, DRM, and other three letter acronyms, and what you should be talking about on social media. The Author's Marketing Handbook doesn't tell you exactly what to do - it shows you how to figure out what will work for you and your book, and help you get started on the right path to successful marketing in the future.