What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment. The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.
Author
An expert in the fields of charisma and leadership, Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT and the United Nations. As a frequent keynote speaker and executive coach to the leadership of Fortune 500 companies, she helps people increase their ability to influence, persuade, and inspire others. From a base of thorough behavioral science, Olivia extracts the most practical tools for business; giving her clients techniques she originally developed for Harvard and MIT. Her course at Berkeley's Business School was so popular that university staff had to guard the entrance to ensure that only admitted students gained entrance. In addition to being a regular columnist for Forbes, Olivia is often featured in media such as The New York Times, Bloomberg or BusinessWeek; and was recently profiled in The Wall Street Journal. Olivia is the author of "The Charisma Myth," published by Penguin's business book imprint, Portfolio. The book will be released February 16th, 2012. Olivia has both French and American nationalities and is fluent in 4 languages; she is the youngest person ever to have been appointed Foreign Trade Advisor to the French Government.
