The Content Formula answers the biggest question currently on marketer’s What is the ROI of content marketing? This book provides a step-by-step guide for marketers, and is divided into three With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identify problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line. The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox. Available in Paperback, on Kindle, as an audiobook, and soon, as an online calculator to save you even more time!