The Elements of Content Strategy
By Erin Kissane
2011
First Published
3.73
Average Rating
88
Number of Pages
Part of Series
Content strategy is the web’s hottest new thing. But where did it come from? And why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
Avg Rating
3.73
Number of Ratings
1,593
5 STARS
26%
4 STARS
35%
3 STARS
29%
2 STARS
8%
1 STARS
3%
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