Learning to become a Dominatrix challenged me to stand in a place of power, not power over as you would assume, but power with and through, willing to push people past what they thought were their limitations and into seeing themselves as much more than they ever considered to be possible. It taught me what real confidence was, what being deeply client focused looked like and most of all how to use the energy instead of force to get what I wanted.Now, it is my honour to bring those gifts home for you in a way that you too can integrate the lessons from the dungeon to grow that profitable business that fills you with joy. To support you in the journey of your business and being able to lean way in on the challenges that are going to come your way as your grow.This book blends action plans, critical mindset work, and the practical woo that you need to have the dream business you desire."Dana Pharant manages a wonderfully fine balance of combining a sense of fun and irreverancy with proven grounded self-improvement processes that have worked for her many clients, making for a uniquely entertaining, insightful, powerful and inspiring read. I walked away from this book feeling empowered, enlightened and just a little more badass in my own approach to business and to life."Mark Leslie Lefebvre - WriterBookseller, POD & eBook Keener, Book Nerd"Dana's work was instrumental in moving me out of overwhelm, letting go of running my business from the draining push energy for a more fulfilling and successful business. I love how she has brought so much of her story and her gifted tools into this book."Odette PeekSoul Story Strategist“Dana shares a unique perspective that allows any business owner or entrepreneur to step into their greatest power with both courage and authentic grace, UNapologetically. This is a must read if you want you to get your message out into the world in a way that will create positive transformation for millions.”Davide Di GiorgioSpeaker and International Best Selling Author of Being Unapologetic“Dana’s transformation from her experience in a cult, to becoming a badass in business is nothing short of inspirational. Her raw, real and honest approach to guiding you towards a deeper truth about your limitlessness may not be what you expect - but may be exactly what you need!”Codi ShewanKeynote Speaker, Trainer, Consultant