Most startup companies fail, but many of those failures are preventable. 'The Lean Startup' is a new approach to building businesses that is quickly sweeping the globe and changing the way products are developed and launched. Author Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is true for two undergrads in a dorm room as well as seasoned businessmen in a Fortune 500 office. They both share the mission of cutting through the fog of uncertainty to discover a sustainable business. Rather than rolling the dice on a 12 month business plan, the lean startup method offers companies of all sizes a way to test their ideas and to adapt to the test results before it's too late. Eric Ries presents a scientific approach to creating a sustainable business in an age when companies need to innovate more than ever. A Book Summary In today’s busy world it can be hard to find the time to sit down and read a complete book. This book summary presents just the most important and impactful ideas discussed in 'The Lean Startup' but removes the padding that publishers require their authors to add. You are left with a summary that will provide all of the core benefits of reading the full book but without the time commitment. Book Synopsis 'The Lean Startup' presents a scientific method for building a business. It promises a competitive edge for those that use the principles it discusses. The Lean Startup approach takes the lessons learned from lean manufacturing and applies them to every other industry, with a focus on technology and software startups. The lean method relies on 'validated learning' and rapid experimentations of your assumptions. It also outlines principles to shorten product development cycles, measure real progress and learn what your customers want. The Author Author Eric Ries is an entrepreneur based in Silicon Valley. A respected author and business strategist, he is best known for developing the 'Lean Startup' method and has gained an industry following for it. He is also a popular blogger in the startup and technology space.