Planning your marketing strategy shouldn't be a pain in the bum. There should be clear steps, easy to understand frameworks and an excitement, figuring out your edge over the competition. Wouldn’t that be great? The Lowest Hanging Fruit is a fun yet thorough marketing workbook, first and most important in a series of marketing strategy resources. By the time you finish, you will understand why is it absolutely crucial to have a very detailed idea of who your customer is and how that knowledge will guide you to pick the right channels, messages and tools. You will have a complete persona built up that you’ve researched yourself knowing exactly where to look. You will have a foundation for your marketing strategy that you will use again and again and again. In fact, so many businesses (and marketers) I meet get this bit wrong, you will gain a significant advantage over many of your competitors. Great marketing and brands are about inspiring positive emotions and eventually love, through amazing products and services, as well as the language, imagery and the values they represent. And the first step is to understand your target audience, to learn what they find amazing and lovable. Let’s get playing! Hello, I’m Orsi Toth and I’ve spent a significant part of my 11-year career explaining marketing and advertising principles to clients, students and friends. (Yeah, don’t get me started on the topic at a dinner party…) After a particularly intense 2016, including well over 100 hours of workshops taught and 200 clients individually coached, I decided it’s time to turn all that practical knowledge, exercises and repeatedly given advice into a series of workbooks. I believe marketing neither is evil nor is it blindingly glamorous. It is all empathy and logic. Most importantly, you can learn to do it right and build a thriving business for yourself.