What is a meme? First coined by Richard Dawkins in 'The Selfish Gene', a meme is any idea, behavior, or skill that can be transferred from one person to another by imitation: stories, fashions, inventions, recipes, songs, ways of plowing a field or throwing a baseball or making a sculpture. The meme is also one of the most important—and controversial—concepts to emerge since 'The Origin of the Species' appeared nearly 150 years ago. In 'The Meme Machine' Susan Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive - making tools, for example, or using language—survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore offers brilliant explanations for why we live in cities, why we talk so much, why we can't stop thinking, why we behave altruistically, how we choose our mates, and much more. With controversial implications for our religious beliefs, our free will, our very sense of "self," 'The Meme Machine' offers a provocative theory everyone will soon be talking about.
Author
Susan Jane Blackmore is a freelance writer, lecturer and broadcaster, and a Visiting Professor at the University of Plymouth. She has a degree in psychology and physiology from Oxford University (1973) and a PhD in parapsychology from the University of Surrey (1980). Her research interests include memes, evolutionary theory, consciousness, and meditation. She practices Zen and campaigns for drug legalization. Sue Blackmore no longer works on the paranormal. She writes for several magazines and newspapers, blogs for the Guardian newspaper and Psychology Today, and is a frequent contributor and presenter on radio and television. She is author of over sixty academic articles, about fifty book contributions, and many book reviews. Her books include Dying to Live (on near-death experiences, 1993), In Search of the Light (autobiography, 1996),Test Your Psychic Powers (with Adam Hart-Davis, 1997), The Meme Machine (1999, now translated into 13 other languages), Consciousness: An Introduction (a textbook 2003), Conversations on Consciousness (2005) and Ten Zen Questions (2009). http://www.susanblackmore.co.uk/Artic...
