2017
First Published
4.14
Average Rating
340
Number of Pages
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
Avg Rating
4.14
Number of Ratings
22
5 STARS
45%
4 STARS
36%
3 STARS
9%
2 STARS
5%
1 STARS
5%
goodreads
Author
Steven Heller
Author · 81 books
Steven Heller writes a monthly column on graphic design books for The New York Times Book Review and is co-chair of MFA Design at the School of Visual Arts. He has written more than 100 books on graphic design, illustration and political art, including Paul Rand, Merz to Emigre and Beyond: Avant Garde Magazine Design of the Twentieth Century, Design Literacy: Understanding Graphic Design Second Edition, Handwritten: Expressive Lettering in the Digital Age, Graphic Design History, Citizen Designer, Seymour Chwast: The Left Handed Designer, The Push Pin Graphic: Twenty Five Years of Design and Illustration, Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits, The Anatomy of Design: Uncovering the Influences and Inspirations in Modern Graphic Design. He edits VOICE: The AIGA Online Journal of Graphic Design, and writes for Baseline, Design Observer, Eye, Grafik, I.D., Metropolis, Print, and Step. Steven is the recipient of the Art Directors Club Special Educators Award, the AIGA Medal for Lifetime Achievement, and the School of Visual Arts' Masters Series Award.
