The New How

Creating Business Solutions Through Collaborative Strategy

By Nilofer Merchant

2009

First Published

3.90

Average Rating

288

Number of Pages

8H47M

Audio Length

Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective.

Avg Rating

3.90

Number of Ratings

126

5 STARS

35%

4 STARS

30%

3 STARS

27%

2 STARS

1 STARS

goodreads

Author

Nilofer Merchant

Author · 5 books

Nilofer Merchant is a master at turning seemingly “wild” ideas into new realities and showing the rest of us how we can too. A recovering business executive from Apple and other tech companies, she has personally launched more than 100 products, netting $18B in sales. (That's billions, not millions.) The Power of Onlyness is her third book. Her prior ideas have earned her quite a few recognitions. CNBC has called Nilofer a visionary. Her 2nd book, 11 Rules for Creating Value in the #SocialEra, was released in the Fall of 2012, by Harvard Business Press. It was chosen by Fast Company as one of the Best Business Books of 2012. In 2013, she was awarded the prestigious "Future Thinker" award, from Thinkers50 which ranks the the world's leading business thinkers. This particular award is chosen to recognize someone who will most likely shape the future of management in both theory and practice. You might also know of Nilofer from her TEDtalk, which changed the dialogue of activity with the meme, "Sitting Is The Smoking Of Our Generation" where she talks of the profound and yet easy value in adopting walkntalk meetings. It's ranked in the top 10% of all TEDtalks.