What if the smartest people in the world understand something that the rest of us don’t? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don’t run from stupid, they lean into it (in a smart way). In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled “stupid.” What if the key to success, creativity, and fulfillment in your life lies in the potential of those “stupid” ideas? This deeply inspiring book will teach you -How to crush fear, make dreams happen, and live without regret. -How to overcome obstacles such as lack of time, lack of education, or lack of money. -The 5 actions of the New Smart to achieve authentic success. No more excuses. Learn how to start something stupid—the smartest thing you can do. Drawing on years of research, including hundreds of face-to-face interviews and some of the world’s greatest success stories past and present, Richie shows you how stupid is the New Smart—the common denominator for success, creativity, and innovation in business and life.
Author
Richie Norton is an award-winning, bestselling author and entrepreneur. His books include Anti-Time Management, The Power of Starting Something Stupid and Résumés Are Dead & What to Do About It. Richie was named one of the world's top 100 business coaches by Dr. Marshall Goldsmith. He is an international speaker (including TEDx and Google Startup Grind). Richie is a serial entrepreneur including the founder of Global Consulting Circle, creating/scaling business models for venture-backed startups. He is also the CEO and Co-Founder of PROUDUCT—an INC. 5000 company—a global entrepreneurship solution helping businesses go from idea to market with full-service sourcing, product strategy and end-to-end supply chain. Entrepreneurial-minded people study Norton's work and blended learning, modular educational programs (self-directed learning courses, masterminds, podcasts, articles, keynotes, interviews, books, mentoring, university lectures). Executives, creators and celebrities seek out Richie to create new value-based products/experiences for their audiences. Richie is featured in Forbes, Bloomberg Businessweek, Entrepreneur, HuffPo, Inc., etc. The 2013 San Francisco Book Festival awarded The Power of Starting Something Stupid first in business & grand prize winner overall. At age 29, Pacific Business News recognized Richie as one of the Top Forty Under 40 “best & brightest young businessmen” in Hawaii. He got his start in social entrepreneurship by founding an organization to help others become self-reliant through self employment including ventures in Mongolia and around the Asia-Pacific Rim. Richie founded a mentor capital org to help end poverty & established a Center for International Entrepreneurship. Richie is published in the Journal of Microfinance and is a ChangeAid Award winner for "outstanding accomplishment in international development, international relations, humanitarian aid and academic achievement." Richie was born and raised in San Diego before moving to Brazil and then Hawaii. He received his MBA from the world's #1 ranked international business school, Thunderbird School of Global Management. Richie is happily married to Natalie, Co-Author of The Power of Starting Something Stupid. They have four boys (one son already made his way to Heaven) and they have cared for three foster children. They live on the North Shore of Oahu, Hawaii.
