This book shares valuable practical insight into design, usability and coding. It provides professional advice for designing mobile applications and building successful e-commerce websites, and it explains common coding mistakes and how to avoid them. You’ll explore the principles of professional design thinking and graphic design and learn how to apply psychology and game theory to create engaging user experiences. Like its predecessor, the Smashing Book 2 is a printed book about best practices in modern Web design. Well-respected professionals have worked with us to provide exciting and comprehensive chapters: “The Principles of Great Graphic Design”, Matt Ward and Alexander Charchar, “Visible vs. Invisible Design”, Francisco Inchauste, “Designing Mobile User Experiences”, Mike Rundle, “Sketching, Wireframing and Prototyping”, Janko Jovanovic, “Red Flags in Web Development”, Christian Heilmann, “The Future of Web Typography”, Vivien Anayian, “Game Design Techniques Applied to UX Design”, Christoph Kolb, “When They Click: Psychology of Web Design”, Susan Weinschenk, “Design Patterns on E-Commerce Websites (A Study)”, Steven Bradley, “How to Make a Book (Like This One)”, The Smashing Magazine Team.