In the Los Angeles suburbs, the Crawfords seem like the average American family. Leo is a rising star in advertising. His wife, Rose, is brilliant, restless, and pregnant with their second child. Their teenage daughter, Melinda, is already leaning toward rebellion. Then Rose vanishes during a family vacation. When she comes back, she’s not the same. As time goes by, Rose seems to readjust to everyday life—until a new color television triggers a complete breakdown. She claims voices are speaking to her through the screen. Doctors call it hysteria. Her family feels terrified. And Rose is locked inside an institution where women are silenced, drugged, and erased. Desperate to help his wife, Leo uncovers evidence that Rose’s breakdown might not be mental at all. Especially when he learns the truth about why she was institutionalized—a “research study” linked to his own advertising agency. The deeper Leo digs, the more he realizes his entire family may be in danger. Because what they did to Rose was only the beginning.