"It was while in India that Fuller first contacted Aleister Crowley, writer, magician and notorious self-publicist. He saw an advertisement offering ú100 for the best essay on Crowley's works published in the "Traveller's Edition", and "on its arrival, I decided to try my luck". Such were the origins of Fuller's first book, The Star in the West. Fuller won Crowley's prize and the two men became fast friends.