2019 updated version. You intend to self-publish or have published a book or two. You’re not selling very well and wonder why not. You feel you should be doing something, but the thought of “marketing” gives you nightmares. You don’t want to become one of these people shouting “Buy My Book!” on Twitter. But you would still love to start selling some books, and pay some or even all of your bills with your writing income. The good news is that this is ever more possible when self-publishing, if you set yourself up right. This is where the three-year plan comes in. The Three Year, No-Bestseller Plan For Making a Sustainable Living From Your Fiction has been a popular forum and blog post on the subject of career and audience building vs chasing sales and rankings of individual books. People have long asked me if I’m going to turn the post into a book. The post itself is about 1500 words long, but it covers only an overview of the strategy and is intended for people who are already familiar with many of the tactics discussed. There is much I could add and explain in more detail. Enter the books! Self-publishing Unboxed is a 101 guide to self-publishing and selling your self-published books, and it will show—The basics of self-publishing—How to optimise your book’s listings—How to decide which services to use (and how to pick scams!) —How to decide what you need to spend your time on besides writing—Easy and cheap ways to promote—And much more It is ideal for people who are at the beginning of their publishing career, as well as those who have dabbled a bit, but are ready to take it seriously. Take control of your writing career and get your copy now.

Self-published authors are coming to realise that a stable career is about a backlist of titles and keeping that backlist selling. But how do you do this? Invariably, advice given by other authors includes holding promotions and lowering the price of the first book in series, or even making it free. However, few people mention one of the most powerful ways to keep your backlist the author mailing list. This is where Mailing Lists Unboxed comes in. It shows—The different types of author mailing lists—How to recruit people to sign up—What to do with your list once you have one—Attitudes about mailing lists, including those that stand in your way—Warnings and precautions—And much more This is not a book for beginners. If you know little about self-publishing, read Self-publishing Unboxed first.

A companion guide to Self-publishing Unboxed and Mailing Lists Unboxed, for those who want to start selling on all ebook platforms. In this book, you will learn: —The major non-Amazon platforms and their quirks—Tips about promoting your books and increasing non-Amazon sales—The greatest hack for maintaining website pages with multiple retailer links.