Up the Agency
By Peter Mayle
2009
First Published
3.56
Average Rating
124
Number of Pages
Before his glorious retreat to Provence, delightfully chronicled in his best-sellers A Year in Provence and Toujours Provence, Peter Mayle made his career in advertising, beginning as a copywriter and finishing thirteen years later as a creative director ("I think I was also a vice president, " he writes "but I never had the cards printed"). Up the Agency is his caustic valentine to the culture of Madison Avenue, where the tribal customs and rituals are as wondrous to behold as the sights on any anthropological expedition. Treading fearlessly and wittily where no one without a customized BMW and matching Armani suit has gone before, Mayle dissects this odd and endlessly fascinating industry - where the speed of a new talent's ascent can be matched only by his shocking fall months later. Whether describing the perfect ad man, the frenzy and desperation of putting together a new campaign, or the treachery of the fickle product-buying public, Mayle brings his insightful eye to bear on this very funny business, which brings both pleasure and pain to millions - and millions to a few.
Avg Rating
3.56
Number of Ratings
221
5 STARS
20%
4 STARS
33%
3 STARS
34%
2 STARS
8%
1 STARS
5%
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Author
Peter Mayle
Author · 26 books
Peter Mayle was a British author famous for his series of books detailing life in Provence, France. He spent fifteen years in advertising before leaving the business in 1975 to write educational books, including a series on sex education for children and young people. In 1989, A Year in Provence was published and became an international bestseller. His books have been translated into more than twenty languages, and he was a contributing writer to magazines and newspapers. Indeed, his seventh book, A Year in Provence, chronicles a year in the life of a British expatriate who settled in the village of Ménerbes. His book A Good Year was the basis for the eponymous 2006 film directed by Ridley Scott and starring actor Russell Crowe. Peter Mayle died in Provence, France.
