Uri Bram writes popular non-fiction with a conceptual approach to mathematical, scientific and analytical thinking. Bram's first book, Thinking Statistically, shows how to use key statistical concepts informally in everyday life: it has been described as an "excellent read about basic statistical issues... very accessible to even those without a math background," "a great introductory primer, a good basis point to go deeper, or a short read that's humorous," and "a small gem, highly recommended."