Tell Insightful, Actionable Business Stories with Tableau, the World’s Leading Data Visualization Tool! Visual Data Storytelling with Tableau brings together knowledge, context, and hands-on skills for telling powerful, actionable data stories with Tableau. This full-color guide shows how to organize data and structure analysis with storytelling in mind, embrace exploration and visual discovery, and articulate findings with rich data, carefully curated visualizations, and skillfully crafted narrative. You don’t need any visualization experience. Each chapter illuminates key aspects of design practice and data visualization, and guides you step-by-step through applying them in Tableau. Through realistic examples and classroom-tested exercises, Professor Lindy Ryan helps you use Tableau to analyze data, visualize it, and help people connect more intuitively and emotionally with it. Whether you’re an analyst, executive, student, instructor, or journalist, you won’t just master the you’ll learn to craft data stories that make an immediate impact—and inspire action. Learn how • Craft more powerful stories by blending data science, genre, and visual design • Ask the right questions upfront to plan data collection and analysis • Build storyboards and choose charts based on your message and audience • Direct audience attention to the points that matter most • Showcase your data stories in high-impact presentations • Integrate Tableau storytelling throughout your business communication • Explore case studies that show what to do—and what not to do • Discover visualization best practices, tricks, and hacks you can use with any tool • Includes coverage up through Tableau 10
Author
LINDY MILLER RYAN is a Bram Stoker Awards®-nominated and Silver Falchion Award-winning editor, author, short-film director, and professor. Ryan the current author-in-residence at Rue Morgue, the world’s leading horror culture and entertainment brand, and a regular contributor at Booktrib and LitReactor. Her guest articles and features include NPR, BBC Culture, Irish Times, Daily Mail, and more. She is an active member of the Horror Writers Association (HWA), the International Thriller Writers (ITW), and the Brothers Grimm Society of North America. In 2022, she was named one of horror's most masterful anthology curators, alongside Ellen Datlow and Christopher Golden, and has been declared a "champion for women's voices in horror" by Shelf Awareness (2023). Her animated short film, TRICK OR TREAT, ALISTAIR GRAY, based on her children's book of the same name, won the Grand Prix Award at the 2022 ANMTN Awards. Ryan is currently a full-time professor at Rutgers University in the Masters of Professional Science program, She is also a guest faculty mentor in Western Connecticut State’s MFA program. Prior to her career in academia, Ryan was the co-founder of Radiant Advisors, a business intelligence research and advisory firm, where she led the company’s research and data enablement practice for clients that included 21st Century Fox Films, Warner Bros., and Disney. In 2017, Ryan founded Black Spot Books, an independent press focused on amplifying underrepresented voices in horror, where she maintains her role as President after the company was acquired in 2019 as an imprint of Vesuvian Media Group. Ryan served from 2020 to 2022 on the Board of Directors for the Independent Book Publishers Association and was named one of Publishers Weekly‘s 2020 Star Watch Honorees. Currently, she is the co-chair of the Horror Writers Association Publishers Council. Ryan grew up cutting her teeth on Goosebumps and universal monsters. She has published numerous academic texts and also writes clean, seasonal romance under the name Lindy Miller, where her books have been adapted for screen.
