Ezra Montbanc is burned out. The reality series he hosts—immersing himself into the cultures and celebrations of Indigenous tribes—borders on pure exploitation and has been relegated to tax write-off status by the network; this was not the prestigious journalism career he had long envisioned. Everything changes when Ezra receives an invitation to document the rites of a mysterious, hitherto unknown tribe: the Winoquin, who reside in the harrowing, inhospitable Arctic. Ezra and his crew depart immediately for the home of the Winoquin, only to find themselves in a bloody battle for survival against a mythical horror with a serious grudge against modern man. We Like It Cherry is a story about identity and the quest for success, splashed with supernatural slasher vibes and the nailbiting relentlessness of survival horror.