THE SECOND, UPDATED EDITION IS NOW AVAILABLE ON AMAZON Imagine a world without Lorem Ipsum.Imagine a world where content was so widely recognised as an integral part of any digital experience, that content experts sat within all areas of a business.It’s not too far away, particularly as we move towards chat, voice UI and conversational interfaces.Great content is at the heart of any seamless user experience—it’s no longer enough to rely on visual design alone. This book helps you to understand your content maturity and how to increase it. It explains the different content roles, including the nuances between them and the overlaps. It’ll help you recruit the right content experts—explaining what to look for and how to interview them—experts who’ll take your digital journeys to the next level...and beyond.