Will "Chluho" majored in philosophy as an affiliate of Pontifical Urban University, Rome. He wrote "Lemonade Revealed," a novel based on Plato's doctrine of "Ideas." He had served, as a creative director, global brands such as BlackBerry, Mercedes-Benz, and Singapore Airlines. He wrote "SUPERTR1O," a nonfiction title that combines his 20-year branding practice, philosophical studies, and training in human development.