How do great nonfiction writers connect with us so strongly—and what can you learn from them to apply to your own writing? Writing to Be Understood explores the ways powerful writers explain and inform, including analogies, imagery, humor, story, and more. The book combines insights from cognitive science with advice from expert practitioners in the fields of psychology, technology, economics, medicine, policy, and more. Each chapter wraps up with practical advice that you can put to work, no matter what you're writing. You'll learn how Whether you're trying to communicate expertise with a mainstream audience, pitching ideas to your team, or hoping to make an impact with a nonfiction book, dig into Writing to be Understood to reach more people with your words. Gold Medal Winner, 2019 Independent Publisher Book Awards