Big John Gokongwei and his family run many businesses. They include brands such as Chippy, C2, Maxx, Cloud 9, Payless instant noodles, Great Tast coffee, Cebu Pacific, Robinson's Department stores and malls, and YES! magazine. But Big John didn't always have money. Many years ago he was little John with no money at all. This is the story of how a young boy learned the value of dreaming big, working hard, and never giving up.