Did you know...The original name of Nike was Blue Ribbon Sports? The first 5 pairs of the company’s shoes were imported from Japan?Phil Knight was just 24 years old when he launched the athletic shoe company, Nike, a company that would shortly become a frontrunner on a fast track. Named after the Greek goddess of victory, today Nike is the world’s #1 shoe and apparel company.We bring you the story about the origins, leaders, growth and products of Nike, a paragon of technological innovation in the market for sportsinspired products and services.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

Amazon.com. Facebook. FedEx. CNN. They are names recognized around the world today, but just how did these companies grow into global giants? Built for Success now spotlights 16 flourishing corporations and introduces the leaders who guided them to prominence. Each title surveys the featured company's complete history, examining its triumphs and failures, products and innovations, and the impact it has had on the lives of people around the globe.

A look at the origins, leaders, growth, and innovations of MTV, the music video channel founded in 1981, which is one of cable television's leading entertainment channels today.

A look at the origins, leaders, growth, and products of Microsoft, the computer software company that was founded in 1975 and introduced the popular Windows operating system.

Details the history of the company from its beginnings as the Disney Brothers Studio in Hollywood to the Walt Disney Company, the largest media and entertainment company in the world.

Each day, some 500 million tweets fly back and forth – enough to churn out a 10millionpage book daily! In just 140 characters, you could start a world war if you wished to. The biggest social networking platform after Facebook, Twitter has 302 million active monthly users, among whom are world leaders, celebrities and even your local grocer most likely. Thanks to its global appeal and popularity, the who’s who of the world – from Obama @BarackObama to Pope Francis @Pontifex – are having a conversation with all the rest of us. From live updates about mundane, daytoday chores to political uprisings and natural calamities, Twitter has been a part of global events since its birth in 2006. Tracing the rise of this inhouse babble site to a platform that rakes in millions in profit, The Story of Twitter offers a realistic tale of an unrealistic phenomenon. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

A look at the origins, leaders, growth, and products of Target Corporation, the discount retailer founded in 1962, which is the second-largest discount retailer in the United States today.

A look at the origins, leaders, growth, and innovations of Pixar, the movie studio founded in 1986, which is one of the most successful producers of computer-animated films today.

A look at the origins, leaders, growth, and innovations of Berkshire Hathaway, the holding company that was founded by Warren Buffett in 1965 and today is among the largest ownership groups.

A look at the origins, leaders, growth, and innovations of AT&T, the telecommunications company that was founded in 1877 and today provides services to hundreds of millions of subscribers worldwide.