Books
Snow Leopard
How Legendary Writers Create A Category Of One
2022
How To Build Your First (Crazy Profitable) Business As A Teenager
18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger
2022
No Ocean Strategy
Why Sailing For Blue Ocean Is A Ticket On The Titanic
2021
The Category Design Toolkit
Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche
2021
The 22 Laws of Category Design
Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
2023
The “Better” Trap
Why Comparison Marketing Leads To Fighting For Only 24% Of The Market
2021
A Marketer's Guide To Category Design
How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
2021
The Content Pyramid
The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
2022
The "Me" Disease
Why Personal Branding Is A Lie
2021
The Power Of A Point Of View
Everything Is The Way It Is Because Someone Changed The Way It Was
2021
The Big Brand Lie
How Categories Make Brands & Why Brand Marketers Never Believe It
2021
A New Category Of Human
How Native Digitals Are Transforming The $6 Trillion "Stuff" Business
2021
The Magic Triangle
Why Category Design Is The Single Point Of Failure
2021
