To read this “mini-book,” as well as our entire archive of writing on Category Design, subscribe to Category Pirates categorypirates.substack.com There are 5 levels to becoming a legendary writer, creator, and “thought leader” in your field. Level 1: ConsumptionLevel 2: CurationLevel 3: Obvious ConnectionLevel 4: Non-Obvious ConnectionLevel 5: Category Creation Unfortunately, most people who aspire to be a “thought leader” (by any definition of the term) struggle to make it past Levels 2 or 3 on The Content Pyramid. They mistake passionately sharing someone else’s ideas, or stating a “Blinding Glimpse of the Obvious,” for thought leadership. Again, while this might be a terrific strategy for getting short-term likes, followers, and approval, there is a giant difference between Gary Vee and Nassim Nicholas Taleb. Because in order to be a “thought leader,” you must be willing to LEAD WITH YOUR THOUGHTS. In this “mini-book” you will legendary writers, creators, entrepreneurs, executives, and industry thought leaders measure success and understand Category Design.Why so many aspiring thought leaders don't actually “lead thoughts” in a different direction.The number one mistake aspiring writers and creators make when trying to be thought leaders.Why people consume empty intellectual calories and how to develop enriching content by creating your own category and becoming known for a niche you own.Tips to apply the five levels of the Content Pyramid to become a legendary writer, creator, and “thought leader” in your field. Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category.