Books
The Big Brand Lie
How Categories Make Brands & Why Brand Marketers Never Believe It
2021
19 Tiny Habits That Lead To Huge Results
2020
A New Category Of Human
How Native Digitals Are Transforming The $6 Trillion "Stuff" Business
2021
Letter To My Imagination
2020
The Art & Business Of Ghostwriting
How To Make $10,000+ Per Month Writing For Other People Online
2023
The Art and Business of Online Writing
How to Beat the Game of Capturing and Keeping Attention
2020
A Marketer's Guide To Category Design
How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
2021
Confessions of a Teenage Gamer
2016
How To Build Your First (Crazy Profitable) Business As A Teenager
18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger
2022
The “Better” Trap
Why Comparison Marketing Leads To Fighting For Only 24% Of The Market
2021
The "Me" Disease
Why Personal Branding Is A Lie
2021
The Content Pyramid
The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
2022
No Ocean Strategy
Why Sailing For Blue Ocean Is A Ticket On The Titanic
2021
The Magic Triangle
Why Category Design Is The Single Point Of Failure
2021
The Power Of A Point Of View
Everything Is The Way It Is Because Someone Changed The Way It Was
2021
The 22 Laws of Digital Writing
Master the Fundamentals, Build Your Audience, and Scale Yourself Online
2022
