Christopher Lochhead
Author · 11 books
Books
The Big Brand Lie
How Categories Make Brands & Why Brand Marketers Never Believe It
2021
The Content Pyramid
The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
2022
The “Better” Trap
Why Comparison Marketing Leads To Fighting For Only 24% Of The Market
2021
Niche Down
How To Become Legendary By Being Different
2018
The Magic Triangle
Why Category Design Is The Single Point Of Failure
2021
How To Build Your First (Crazy Profitable) Business As A Teenager
18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger
2022
The Power Of A Point Of View
Everything Is The Way It Is Because Someone Changed The Way It Was
2021
The "Me" Disease
Why Personal Branding Is A Lie
2021
A Marketer's Guide To Category Design
How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
2021
No Ocean Strategy
Why Sailing For Blue Ocean Is A Ticket On The Titanic
2021
A New Category Of Human
How Native Digitals Are Transforming The $6 Trillion "Stuff" Business
2021
