Cult Of Vespa
By Umberto Eco
2001
First Published
4.16
Average Rating
168
Number of Pages
Here is the entertaining history about the most successful 'cult-scooter' Vespa in its 50th anniversary. Not many products reach the goal of a fifty-year-life-span. The 50 years of Vespa are even more striking if one considers the condition and the period in which it came to existence. Many post-war inventions were forgotten when income rose and life standard improved. But Vespa instead, developed from a utility vehicle, into an international success, a 'cult-object', which has given rise to the creation of associations and collector's guilds world-wide. Text by Umberto Eco, Omar Calabrese, Lina Wertmuller, François Burkhardt, Maurizio Bertini, and many other celebrities.
Avg Rating
4.16
Number of Ratings
19
5 STARS
47%
4 STARS
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3 STARS
11%
2 STARS
11%
1 STARS
0%
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