Culture has become the hottest word in today's organizational lexicon. From boardrooms to locker rooms, everyone's talking about the critical link between culture and extraordinary team performance. Yet, as clear as that link may be, understanding what culture is, and what to do about it, has always been so murky. Until now. In this game-changing book, David Friedman cuts through the fog and provides a simple, clear, and practical roadmap for building a high-performing culture - in any organization. Filled with stories and examples from his own leadership career, as well as his work with hundreds of other CEOs, Friedman brings a level of credibility and practical wisdom that stands in stark contrast to the typical academic treatment of culture. Delivered with his legendary logic and easy-to-read style, he makes understanding culture so simple that you'll wonder why you didn't think of it all yourself. Quite possibly. it's the most useful book ever written on organizational culture.