How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You'll learn to

• Clearly define the opportunity you'll want to address in your business case
• Identify and analyze a range of alternatives
• Recommend one option and assess its risks
• Create a high-level implementation plan for your proposed alternative
• Communicate your case to key stakeholders