Ali Jones is hell-bent on achieving her #lifegoals: 10,000 Instagram followers and a win at the upcoming Glossie Influencer Awards. So when she inadvertently leads people to believe she is sporting a baby bump and immediately gains thousands of followers, she realises that the Mummy Influencer wave could be her ticket to Insta-success, even if off-screen it feels like her life is falling apart with what's happening to her beloved dad. But then Tinder Sam, Ali's one-night-stand, resurfaces and seems determined to take his new role as baby daddy seriously. And falling for Sam is definitely not part of Ali's plan. Meanwhile, Ireland's biggest influencer (and Ali's idol) Shelly Divine has it all ... at least on paper. But beneath the immaculately curated feed, cracks are appearing. Shelly harbours a secret from her followers and, more importantly, her husband - but who will be the first to discover what she's been hiding? As the Glossies approach, what will it take for the women realise what's truly important before they lose what matters most?