THE PODCAST BOOK is a must read for anyone looking to launch a podcast, grow their podcast, grow and promote their business through the podcast world, establish themself as an authority, capture a new audience, and more. In his inimitable inspirational and to-the-point style, Jeffrey Gitomer shares what has made him one of the most listened to voices in sales. Front Matter Why are you just listening when you could be creating your own podcast? Podcasting is not the new black, it's the new GREEN! Sell or Die has more than 2 million downloads, you don't. Learn what made Gitomer's podcast successful. Chapters and Sections The Podcast The power of guests. On The Air Success is in the details Your podcast deserves a name and a website Podcasting Voices and Urgency