How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable—but don't have time to find them—this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help

• Turn angry customers into loyal advocates
• Get more people to recommend you
• Boost customer satisfaction by satisfying your employees
• Focus on profitable customers—whether they're loyal or not
• Invest in the right CRM technology for your business
• Mine customer data for more effective marketing
• Increase your customers' lifetime value