Jilted in front of all New York, Theodore Day decides to lose himself in his family's luxury riverboat business in New Orleans and compete against his brother to become the next company head. The brother with the most sales by summer's end will win the position. Thanks to Theodore's fame as a suitor in Willow Dupré's outlandish competition to find a husband, he has become very desirable royalty in southern society and thus has an advantage. It took Flora Wingfield's best work to convince her family to summer in New Orleans, but with Teddy Day a bachelor once again, she's leaving nothing to chance. Desperate to stand out from all the clamoring belles, Flora attempts a bold move that goes completely awry, only to find it's her interior design skills that finally catch his notice. But when Flora learns her father has matchmaking schemes of his own, Teddy will have to decide where his happiness truly lies and what he is willing to sacrifice for it.