2010
First Published
4.00
Average Rating
58
Number of Pages
In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make—from focusing on the wrong customers to choosing the wrong products to develop—that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right.
Avg Rating
4.00
Number of Ratings
31
5 STARS
35%
4 STARS
39%
3 STARS
19%
2 STARS
3%
1 STARS
3%
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