How can this book help you make more sales right now? Jeffrey Gitomer’s Little Red Book of Selling became the all-time bestselling Classic because it’s the only sales book that focuses on BOTH “how to sell” and the unknown secret of selling, “why people buy.” Answers that every salesperson wants and needs. This classic edition also tells the never-before published backstory of how the Little Red Book came about, and includes bonus content of Jeffrey’s best ideas and thoughts. Making every bestseller list including the coveted New York Times, the Little Red Book made the Wall Street Journal list a record-setting 103 straight weeks. Sales leaders are saying, “I give it to every new salesperson.” “A MUST READ and IMPLEMENT!” “You hit the nail on the head with regards to what works and why it works.” “Bite-size chunks of sales GOLD you can absorb and use the same minute.” With self-tests and easy to grasp, real world information, the Little Red Book of Selling gives you the insight and strategies to understand why sales happen. The book includes Jeffrey’s 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales. And by mastering the principles that Jeffrey Gitomer gives you, you’ll make sales happen for yourself… forever.
Author
AUTHOR. Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, and The Little Teal Book of Trust. Jeffrey’s books have sold millions of copies worldwide. OVER 100 PRESENTATIONS A YEAR. Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling, customer loyalty, and personal development. BIG CORPORATE CUSTOMERS. Jeffrey's customers include Coca-Cola, D.R. Horton, Caterpillar, BMW, AT&T Wireless, MacGregor Golf, Ferguson Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Cable, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg, Wausau Insurance, Northwestern Mutual, MetLife, Sports Authority, GlaxoSmithKline, AC Nielsen, IBM, The New York Post, and hundreds of others. IN FRONT OF MILLIONS OF READERS EVERY WEEK. Jeffrey's syndicated column, Sales Moves, appears in scores of business journals and newspapers in the United States and Europe, and is read by more than four million people every week. ON THE INTERNET. Jeffrey’s WOW! websites, www.gitomer.com and www.trainone.com, get more than 100,000 hits per week from readers and seminar attendees. His state-of-the-art presence on the web and e-commerce ability has set the standard among peers, and has won huge praise and acceptance from his customers. TRAINONE ONLINE SALES TRAINING. Online sales training lessons are available at www.trainone.com. The content is pure Jeffrey—fun, pragmatic, real world—and can be immediately implemented. TrainOne's innovation is leading the way in the field of customized e-learning. SALES CAFFEINE. Jeffrey's weekly e-zine, Sales Caffeine, is a sales wake-up call delivered every Tuesday morning to more than 500,000 subscribers, free of charge. Sales Caffeine allows Jeffrey to communicate valuable sales information, strategies, and answers to sales professionals on a timely basis. You can subscribe at www.salescaffeine.com. SALES ASSESSMENT ONLINE. The world's first customized sales assessment, renamed a "successment," will not only judge your selling skill level in 12 critical areas of sales knowledge, it will give you a diagnostic report that includes 50 mini sales lessons. This amazing sales tool will rate your sales abilities and explain your customized opportunities for sales knowledge growth. This program is aptly named Know Success because you can't know success until you know yourself. AWARD FOR PRESENTATION EXCELLENCE. In 1997, Jeffrey was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given fewer than 500 times in the past 25 years and is the association's highest earned award. SPEAKER HALL OF FAME. In August, 2008, Jeffrey was inducted into the National Speaker Association’s Speaker Hall of Fame. The designation, CPAE (Counsel of Peers Award for Excellence), honors professional speakers who have reached the top echelon of performance excellence. Each candidate must demonstrate mastery in seven categories: originality of material, uniqueness of style, experience, delivery, image, professionalism, and communication. To date, 191 of the world's greatest speakers have been inducted including Ronald Reagan, Art Linkletter, Colin Powell, Norman Vincent Peale, Earl Nightingale, Brian Tracy and Zig Ziglar. "I give value first. I help other people.
