Jim Moran, the Courtesy Man
Inside the Heart of One of the Most Successful Marketers in the Automobile Industry
By Jim Moran
1996
First Published
3.94
Average Rating
107
Number of Pages
James Moran, a Chicago car salesman who was a regular on TV in the 1950s and 1960s as "Jim Moran, the Courtesy Man," later moved to Florida where he remained an innovative marketer selling Toyotas. His net worth of $2.4 billion ranked him 390th on the Forbes 400 at the time of his death. On March 24,1961 he became and remains the only automobile dealer to appear on the cover of Time Magazine. His insight, people skills and imagination shaped automobile retailing in America.
Avg Rating
3.94
Number of Ratings
18
5 STARS
44%
4 STARS
17%
3 STARS
28%
2 STARS
11%
1 STARS
0%
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