If you're a conscious, heart-centered entrepreneur, expert, coach, healer, etc. who finds yourself struggling with traditional direct response copywriting and marketing strategies (copywriting is writing promotional materials that inspire people to take action, nothing to do with protecting intellectual property) this book may be exactly what the doctor ordered. You see, a lot of what is considered traditional copywriting is fear-based—which is why it can feel hype-y, slime-y, inauthentic and just plain icky. And even though you've been told you "must" use it to attract clients, grow your business and get your work out into the world, you really didn't feel good using it. So it was either a constant struggle for you or you didn't use it at all. (And either way, not only did you lose out because you're not making the impact or money you want to be, but so are all your prospective clients, who aren't getting help for the problems you solve.) But what if there was another way? You could still harness all the power and leverage of direct response copywriting to grow a profitable, successful business that gets your work out into the world, but do it in a love-based way? That's what you'll learn in this book. In Love-Based Copywriting, Michele PW walks you through her love-based copywriting system that she has used over the years to help her clients build successful businesses and get their work out into the world. She includes exercises and even a love-based template to make it easy for you to implement love-based copywriting strategies in your business. You'll walk away knowing how to market and sell your products and services with love, not fear. And not only will you feel great about it, so will your ideal clients.