Carmen Vega has a secret crush on her best friend’s brother. They never met face to face when Stephanie St. James and Carmen went to college together, but that didn’t stop her from falling for the man. She lives a perfect life in Cupid’s Cove as co-owner of Cupid’s Beauty Shop with her mom. She starts to question things after spending one weekend in Boston with the man of her dreams. Sebastian St. James has a rocky relationship with love, especially after ending an engagement with a woman who was jealous of his relationship with his sister Stephanie. When his sister asked for a favor to pick up her best friend Carmen from the airport, he couldn’t say no, but he didn’t think Cupid’s Arrow’d strike him. One weekend isn’t enough with this beautiful woman and Sebastian wants more time with her so for the first two weeks of February, he goes to Cupid’s Cove for the yearly Secret Valentine hoping to get to know the woman he turns his world upside down. Will Carmen let Cupid’s Arrow do its thing? Will they both embrace the instalove they feel toward each other?