Microeconomics for Managers
2003
First Published
4.07
Average Rating
586
Number of Pages
This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems. Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter’s five forces, signaling, transaction costs, and incentives.
Avg Rating
4.07
Number of Ratings
15
5 STARS
27%
4 STARS
53%
3 STARS
20%
2 STARS
0%
1 STARS
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