Margins
Naked Consumer book cover
Naked Consumer
How Our Private Lives Become Public Commodities
1992
First Published
3.61
Average Rating
288
Number of Pages

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant—Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

Avg Rating
3.61
Number of Ratings
240
5 STARS
25%
4 STARS
26%
3 STARS
36%
2 STARS
8%
1 STARS
4%
goodreads

Author

Erik Larson
Erik Larson
Author · 12 books

Erik Larson’s latest work of narrative nonfiction is DEAD WAKE: THE LAST CROSSING OF THE LUSITANIA, which became an immediate New York Times bestseller. His saga of the Chicago World’s Fair of 1893, THE DEVIL IN THE WHITE CITY, was a finalist for the National Book Award, and won an Edgar Award for fact-crime writing, and lingered on various NYT best-seller lists for the better part of a decade. Hulu plans to adapt the book for a limited TV series, with Leonardo DiCaprio and Martin Scorsese as executive producers. Erik’s IN THE GARDEN OF BEASTS, about America’s first ambassador to Nazi Germany and his daughter, has been optioned by Tom Hanks for development as a feature film. His next book, THE SPLENDID AND THE VILE: A SAGA OF CHURCHILL, FAMILY, AND DEFIANCE DURING THE BLITZ, due out in early spring 2020, is a story of geopolitical brinksmanship during Churchill’s first year as prime minister, but also an intimate domestic drama, set against the backdrop of Churchill’s prime-ministerial country house, Chequers, and his “full-moon home,” Ditchley, where Churchill, his family, and his “Secret Circle” convene when the moon is in its brightest phases and the bombing threat is highest. Erik is a former features writer for The Wall Street Journal and Time. His magazine stories have appeared in The New Yorker, The Atlantic Monthly, Harper's and other publications. He has taught non-fiction writing at San Francisco State, the Johns Hopkins Writing Seminars, the University of Oregon, and the Chuckanut Writers Conference, and has spoken to audiences from coast to coast. A former resident of Seattle, he now lives in Manhattan with his wife, a neonatologist and author of the nonfiction memoir, ALMOST HOME, which, as Erik puts it, "could make a stone cry." They have three daughters in far-flung locations and professions.

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