The collection of lectures and publications from the Schumacher Center for a New Economics represents some of the foremost voices on a new economics. It is fortunate for us all that Amory Lovins applies his brilliant ideas to caring for the environment. Here he argues that those industries creating energy-smart products are not only viable but profitable. Not content to merely observe and comment, he jumps in to the designing of new-products design—taking risks, investing time and money, giving practical examples, and making a future industrial society based on sound biological principles seem feasible.