There is a vast cultural movement emerging from beyond the Western world. Truly global in its range and allure, it is the biggest challenge yet to Hollywood, McDonald’s, and blue jeans. This is a book about these new arbiters of mass culture arising from the East―India’s Bollywood films, Turkish soap opera, or dizi, and South Korean pop music. Carefully packaging not always secular modernity with traditional values in urbanized settings, they have created a new global pop culture that can be easily consumed, especially by the many millions coming late to the modern world and still negotiating its overwhelming challenges. Acclaimed author Fatima Bhutto profiles Shah Rukh Khan, by many measures the most popular movie star in the world; goes behind the scenes of Magnificent Century, Turkey’s biggest TV show, watched by upwards of 200 million people across 43 countries; and travels to South Korea to see how K-Pop started it all, and how “Gangnam Style” became the first YouTube video with one billion views.
Author
Fatima Bhutto studied at Columbia University, and the School of Oriental and African Studies at the University of London. Her work has appeared in The Daily Beast, New Statesman, and other publications. She was a featured panelist at the 2010 Daily Beast Women in the World Summit, and has been featured on NPRs Morning Edition, CNN, and in the pages of Marie Claire. She currently lives in Karachi. "
