New Media Campaign Managed Cit
2005
First Published
4.00
Average Rating
288
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Part of Series
The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases.
Avg Rating
4.00
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Author
Philip N. Howard
Author · 5 books
Philip N. Howard is a professor and author of seven books, including Democracy’s Fourth Wave? and The Digital Origins of Dictatorship and Democracy. He is a frequent commentator on the impact of technology on political life, contributing to Slate.com, TheAtlantic.com and other media outlets.
