PROMPT is the ultimate guide to growing your brand through killer marketing and product strategies! Whether you're just starting out or are already familiar with AI, this book will provide you with the knowledge and skills you need to harness the power of ChatGPT and get ahead. Are you looking to use the latest technology to advance your career? Whether you're a startup founder, a marketer or the CEO of a traditional business, PROMPT is for you. In this 282-page practical guide, you'll learn how to use free artificial intelligence tools to better understand your audience, improve your decision-making capabilities, innovate and much more. PROMPT will give you the knowledge and skills you need to harness the power of AI and stay ahead of the competition. Based on our experiences using technology and data to power the creative industries . We've worked at the top of music, television, book publishing, luxury goods, advertising, consumer goods and more. We’ll help you find the right balance of human- and AI-driven creativity and expertise. We provide a series of practical prompts and exercises you can use to apply the concepts and techniques covered in the book to your brand. Promptly. 282 pages, 161 worked examples, and 39 illustrations. We show you how to put these tools to work for your brands.
Authors
David Boyle is the author of Blondel’s Song: The Capture, Imprisonment and Ransom of Richard the Lionheart, and a series of books about history, social change and the future. His book Authenticity: Brands, Fakes, Spin and the Lust for Real Life helped put the search for authenticity on the agenda as a social phenomenon. The Tyranny of Numbers and The Sum of Our Discontent predicted the backlash against the government’s target culture. Funny Money launched the time banks movement in the UK. David is an associate of the new economics foundation, the pioneering think-tank in London, and has been at the heart of the effort to introduce time banks to Britain as a critical element of public service reform - since when the movement has grown to more than 100 projects in the UK. He is also the founder of the London Time Bank network and co-founder of Time Banks UK. He writes about the future of volunteering, cities and business. His work on the future of money has also been covered in books and pamphlets like Why London Needs its own Currency (nef, 2000), Virtual Currencies (Financial Times, 2000), The Money Changers: Currency reform from Aristotle to e-cash (Earthscan, 2002) and The Little Money Book (Alastair Sawday, 2003). He has written for many national newspapers and magazines, and edited a range of magazines including Town & Country Planning and Liberal Democrat News. He is the editor of Radical Economics. He lives in Crystal Palace, in south London, with Sarah and Robin (two years old). He is a member of the Federal Policy Committee of the Liberal Democrats and he stood for Parliament in Regents Park and Kensington North in 2001.
