Bestselling Kindle and Nook self-published author, HP Mallory, details how she sold over 200,000 ebooks in less than one year. A former online marketing director, HP took her online marketing experience and knowledge and applied it to the self publishing market. Not only did her writing career take off, but HP quit her day job and recently signed a three book deal with Random House, Bantam imprint. In this book, you will learn actual tips and tricks that HP used in order to reach her level of success. HP demonstrates: * What is the best approach to take when creating book covers * How to optimize your book's description page * Choosing the category of your book * The question of pricing your book * The importance of Social Media and, more specifically, Facebook, Twitter and Blogging * How to get reviews including interviews with leading Review websites such as Dear Author * What to feature on your website * The importance of Search Engine Optimization * A Q&A with the people from Pubit!, the self publishing platform of Barnes and Noble * The seven steps of self publishing success from the owner of Smashwords, one of the largest and most well known self-publishing platforms * Tips and tidbits from Goodreads, the world's largest online book club website * And so much more!